Apr 08 2021


“SHOWCASES 80+ PRODUCT PROVIDERS SERVICING THE SINGAPORE MARKETPLACE Initiative supported by Institute for Human Resources Professionals (IHRP), Singapore Human Resources Institute (SHRI) and Singapore Polytechnic”

by  Swechha Mohapatra, Principal Consultant, hrtech.sg

The pandemic has accelerated the demand for HR Technologies (HRTech) as Singapore enterprises are looking to adopt initiatives to create better “employee experience” and drive higher employee & organisational productivity and performance. To enable such enterprises in their Digital HR initiatives, the 2021 Singapore HR Tech Market Map has been unveiled.

The Market Map is a comprehensive and collaborative research product of hrtech.sg, a Singapore headquartered HRTech Advisory & Consulting firm and Adrian Tan, renowned HRTech subject matter expert and Future of Work strategist at Institute for Human Resources Professionals (IHRP). 

Both hrtech.sg and Adrian Tan had jointly collaborated on the 2020 and 2019 Market Map versions, which have been widely acclaimed by the Singapore HR fraternity. The 2020 version is also the only tech landscape map from Singapore to be featured in World Tech Landscape’s (www.techlandscape.co) curated list of Tech Landscape Maps from around the world.

This year, the Singapore HRTech Market Map has gone online and will now be available on www.hrtechmap.online, with every product having a separate listing page. This is bound to help the entire ecosystem, and more specifically Small & Medium Enterprises (SMEs), by providing comprehensive information about all the products at the click of a button. An updated PDF version of the Market Map is available for easy reference anytime at https://www.hrtechmap.online/market-map-pdf/

The Market Map categorises products into EIGHT broad Talent categories (Talent Acquisition, Talent Analytics, Talent Engagement, Talent Development, Talent Operations, Talent Planning, Talent Rewards, & HRMS) and further sub-categories based on the problems they solve. New sub-categories that have been included this year include “Diversity & Inclusion” under Talent Acquisition and “Mental Wellness” under Talent Engagement.

“The need of the hour for HR functions is to aggressively adopt HRTech. This will not only help the HR teams to solve pressing business challenges and use budgets more efficiently, but improves candidate and employee experience too. And notably, it frees up bandwidth for HR teams to focus on more strategic initiatives”, says Adrian Tan.

“Amongst the key market drivers for HRTech adoption is the “work from anytime anywhere” experiment that the global pandemic outbreak has put us through. This has forced HR Teams globally to attract, retain and engage talent remotely. In addition, the Singapore Government’s productivity push and various incentive programs are acting as key enablers for enterprise HR teams to adopt technology”, says Sriram Iyer, Founder & CEO, hrtech.sg

Prominent providers that are listed on the Marketmap include:




Talent Acquisition

Talent Analytics 

Talent Development

Talent Engagement

Talent Operations

Talent Planning

Talent Rewards

About Adrian Tan

Adrian Tan is a Subject Matter Expert in the Singapore HRTech space. He has over 15 years of HR entrepreneurial experience and is a jobs commentator on Channel NewsAsia. He has won two HR Vendors of the Year Award and a recipient of the prestigious Singapore Human Resource Institute (SHRI) HR Entrepreneur of the Year Award in 2013. 

About hrtech.sg

hrtech.sg is a Singapore-headquartered HR Technology Advisory firm, striving to create the greatest value for enterprise clients by matching the right HRTech solutions to address their business and talent challenges. hrtech.sg also hosts Singapore’s largest HR Technology marketplace with the presence of over 110 best-in-class technology providers servicing the Singapore talent market. https://www.hrtech.sg/

Swechha Mohapatra (IHRP-CP, Associate CIPD) is a Principal Consultant – Digital HR at hrtech.sg and has over 7 years of global experience in various Talent functions. She is a passionate HRTech evangelist, a member of IHRP HRTech CoP Taskforce, and an avid learner who is certified Six Sigma-Green Belt with a background of MBA (Specialization in HR and IT) and Master’s in Labor Laws and Labor Welfare. Linkedin 


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