“The first step to engaging your mobile workforce is to find a digital communication tool that addresses your specific operations and communication needs”
By Andy G. Schmidt , Founder & CEO , Beekeeper Communication
Imagine, if you could increase your business revenue by better engaging your employees, what would that mean for your company? For starters, it would give you a competitive advantage, and boost your value proposition. Achieving that goal is easier than you think. Engage your workforce with a mobile solution such as a team app and you’ll start to see the monetary benefits as well as the employee engagement rewards.
Engaging your employees might seem difficult if your business relies heavily on a frontline workforce who do not use company email or sit at desks, like a hotel, retail outlet, factory, hospital, or an international airport like Heathrow. Emerging mobile solutions are transforming industries with significant numbers of mobile workers and making a big impact on employee engagement.
Empower Your Workforce with a Digital Communications Tool
Studies have shown repeatedly that employee engagement is directly linked to a company’s bottom line. Companies with a highly engaged workforce can actually experience 18% higher revenue per employee. It’s time to apply the same employee engagement practices that companies use for desk-based workers to their mobile and remote teams.
Include them, empower them, and invest in them by making them a digital workforce. All roads and strategies should lead to digitally engaging your workforce and the bottom line will follow suit.
Here’s how to digitally engage mobile workforces for better business returns.
Find a Mobile Solution that Fits Your Workforce
The first step to engaging your mobile workforce is to find a digital communication tool that addresses your specific operations and communication needs. With a mobile operational communication platform designed specifically for deskless workers, you can ensure critical messaging and information reaches your entire workforce in real-time no matter how widespread they are. Here’s what to look for when assessing team apps to make an easily-adoptable choice for maximum employee engagement.
- Easy onboarding or even pre-boarding with a user-friendly interface for quick adoption.
- Software integrations to connect with other workforce management apps and systems to streamline internal communication.
- A mobile-first solution so every employee can use the team app on their mobile device.
- An analytics dashboard to provide that crucial feedback loop and to make your communications measurable.
Upskill Your Workforce with a Team App
Employee retention is a challenge that so many industries face. The cost of hiring, training, and onboarding new employees is expensive. The cost of retaining them is comparably low. Personal development is crucial for retention. Use your team app to upskill your workforce and train them with new skills needed to perform their jobs better.
As an example, manufacturing plants are adopting technology to become smart factories, but employees need to be included in this digital transformation. Manufacturers can use a mobile communication tool to provide online training in areas such as AI integrations and new equipment. Providing a compelling reason to participate, these opportunities for career growth will boost employee engagement. Continue to invest in your workforce, train them to keep pace with the changing workplace, and you’ll see a higher-performing, more innovative team, and greater retention.
Be Transparent To Build Trust and Increase Employee Engagement
When SIXTY Hotels began their digital rollout with Beekeeper, they wanted a way to engage their teams across five locations to create a more transparent culture with a goal of increasing retention. Transparency has proven to build trust with leadership and support strategic alignment of employees to company vision and goals. SIXTY Hotels continues to roll out Beekeeper features, enjoying a 90% employee engagement.
Industries with the highest amount of mobile workers, such as manufacturing, retail, healthcare, hospitality, and construction, are allocating more money to technology for the frontline workforce to create better employee experiences.
Because to get the customer experience right one has to first get the employee experience right.
The savvy leader knows, it’s a small investment with big returns.
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