Mar 15 2019
“Studies have shown repeatedly that employee engagement is directly linked to a company’s bottom line. ”
Imagine, if you could increase your business revenue by better engaging your
employees, what would that mean for your company? For starters, it would give
you a competitive advantage, and boost your value proposition. Achieving that
goal is easier than you think. Engage your workforce with a mobile solution such
as a team app and you’ll start to see the monetary benefits as well as the
employee engagement rewards.
Engaging your employees might seem difficult if your business
relies heavily on a frontline workforce who do not use company email or sit at
desks, like a hotel, retail outlet, factory, hospital, or an international airport like Heathrow. Emerging
mobile solutions are transforming industries with significant numbers of mobile
workers and making a big impact on employee engagement.
Empower Your Workforce with a Digital Communications Tool
Studies have shown repeatedly that employee engagement is directly linked to a
company’s bottom line. Companies with a highly engaged workforce can actually
experience 18% higher revenue per employee. It’s time to
apply the same employee engagement practices that companies use for desk-based
workers to their mobile and remote teams.
Include them, empower them, and invest in them by making them a digital
workforce. All roads and strategies should lead to digitally engaging your
workforce and the bottom line will follow suit.
Here’s how to digitally engage mobile workforces for better
Find a Mobile Solution that Fits Your Workforce
The first step to engaging your mobile workforce is to find a digital
communication tool that addresses your specific operations and communication
needs. With a mobile operational communication platform
designed specifically for deskless workers, you can ensure critical messaging
and information reaches your entire workforce in real-time no matter how
widespread they are. Here’s what to look for when assessing team apps to make an
easily-adoptable choice for maximum employee engagement.
Upskill Your Workforce with a Team App
Employee retention is a challenge that so many industries face. The cost of
hiring, training, and onboarding new employees is expensive. The cost of
retaining them is comparably low. Personal development is crucial for retention.
Use your team app to upskill your workforce and train them with new skills
needed to perform their jobs better.
As an example, manufacturing plants are adopting technology to
become smart factories, but employees need to be included in this digital
transformation. Manufacturers can use a mobile communication tool to provide
online training in areas such as AI integrations and new equipment. Providing a
compelling reason to participate, these opportunities for career growth will
boost employee engagement. Continue to invest in your workforce, train them to
keep pace with the changing workplace, and you’ll see a higher-performing, more
innovative team, and greater retention.
Be Transparent To Build Trust and Increase Employee Engagement
When SIXTY Hotels began their digital rollout with
Beekeeper, they wanted a way to engage their teams across five
locations to create a more transparent culture with a goal of increasing
retention. Transparency has proven to build trust with leadership and support
strategic alignment of employees to company vision and goals. SIXTY Hotels
continues to roll out Beekeeper features, enjoying a 90% employee engagement.
Industries with the highest amount of mobile workers, such as manufacturing,
retail, healthcare, hospitality, and construction, are allocating more
money to technology for the frontline workforce to create better
Because to get the customer experience right one has to first get the employee
The savvy leader knows, it’s a small investment with big returns.
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