May 07 2019
“Gamification redefines recruitment by bringing science and fun
to the art of recruitment. It introduces an exciting and equalizing element to
the ever-monotonous process of recruitment.”
It’s no surprise that the digital revolution continues to transform recruitment.
In the span of
a decade, we have moved away from traditional job platforms into a new world of
innovative recruitment tools and strategies. Deloitte Insights inform us that 56% of
companies are restructuring their HR processes to leverage digital recruitment
This, of course, is a welcome change, since recruitment is now
among the most important
jobs modern-day businesses have.
The Challenge and The Chase
Sourcing top talent for key roles remains vital to maintaining a competitive
advantage, but it now presents a tougher challenge for HR professionals.
According to ManpowerGroup’s latest studies, approximately 73% of employers are
having a difficult time finding skilled candidates. Meanwhile, 45% of employers
concerned that they won’t be able to find candidates who possess the necessary
Presently, the job market sways strongly in favour of candidates.
candidates are aware of their demand and understand the market well. Simple
postings no longer facilitate HR departments in effectively reaching new talent.
So how can a company reshape its hiring strategy to attract high-quality
I believe that the secret lies in differentiating yourself from other players in
using gamification tools, Artificial Intelligence (AI) and recruitment
marketing. Don’t chase
top-tier talent; rather, establish a recruitment process that not only draws
your company, but also showcases your employer brand in a memorable way. If you
unable to make your employer brand stand out, you stand to lose high-quality
competitors who do.
The beauty of this major shift in the recruitment paradigm is not only that you
employer brand that stands out, but you can expect higher ROI, reduction in
cost, a surge in
the applicant pool as well as better retention compared to conventional hiring
Here is my outlook on the quickest way a company can embrace the
new tech era of
recruitment to their full advantage:
Make a Game Out of It
I have observed gamification – the technique of turning a process into a game –
customer engagement, employee motivation, employee productivity, and evaluation.
is its application in recruitment that is most intriguing.
To define it, gamification in recruitment makes use of game theory and design to
engage candidates and assess their aptitude and competency. Gaming modules
seekers’ interest in a brand, while cutting down on the number of obstacles that
exist in the
current recruitment process.
Candidates generally pre-plan their answers to the standard questions asked in
interviews, therefore making it difficult for recruiters to evaluate the
candidates against the
job requirements. On the other hand, we must also acknowledge the unconscious
exists in all recruitment, which can lead to unintentional discrimination and
This is where gamification can help. Gamification redefines recruitment by
and fun to the art of recruitment. It introduces an exciting and equalizing
element to the
ever-monotonous process of recruitment. When gamification is integrated into
it often entails challenges revolving around organisational challenges, quests
related to the
company, as well as behavioural and aptitude tests.
It’s gamification that now succeeds in encouraging candidates to engage with your
by presenting a simulated work environment.
Meanwhile, recruiters have before them an unbiased system to genuinely assess the
candidates’ competency, behavioural traits, aptitude, creative thinking ability,
solving capabilities. Moreover, recruiters are better able to select candidates
who are in-line
with organisational culture and embody the necessary talents for a particular
The best part is that there’s no need for every company to set to
work building a gamified
recruitment process from scratch, when there are ready-to-deploy platforms like
available. C-Factor is a tool deployed by The Talent Games, a venture I initiated to
the recruitment process and bring it into the 21 st century.
Technology is contributing to and facilitating the process of hiring in manifold
ways. The key
lies in maintaining the human element in the recruitment experience for all
Gamification is one solution that doesn’t replace the connections we make it
reinforces deeper engagement between employer and employee.
Gamification therefore goes beyond conventional interviewing to make the process
recruiting more in-depth, interactive, memorable, and impartial. When used in
with other channels like social media, it also supports and reinforces employer
effectively curtailing hiring problems and resulting in a recruitment process
that is more
proficient than ever before.
Paul Keijzer is the co-founder & CEO of The Talent Games. He is a sought- after speaker who covers topics like HR Tech, HR Best Practices, Gamified Assessments, Leadership, Talent Management, and others. Today, Paul can be found amongst the leading figures in the HR Tech landscape, especially when it comes to the subject of gamified recruitment and assessment solutions. LinkedIn | Twitter
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